Young Children's Product Safety an Enduring Priority For ACCC in 2024

A wide range of products designed for young children will fall under the close scrutiny of the Australian government this year. As one of the most vulnerable groups in society, the focus on product safety is intensified and ACCC are focusing on four key product types:

  • Toys for children under 3 years
  • Products containing button batteries
  • Toppling furniture
  • Infant sleep products

Young children playing with toys


Every year in Australia, an estimated 2,500 children under three years old present to hospital emergency departments because of injuries from unsuitable or dangerous toys.

The current government has approved a new mandatory safety standard, focused on minimising choking and suffocation risks from toys such as rattles and teethers, including strict design and testing requirements.

Button batteries

The same standard also covers the use of button batteries in consumer goods, which must not release during reasonably foreseeable use or misuse conditions. Young children must be unable to open the battery compartment of consumer goods containing a replaceable button battery, and there are also mandatory requirements for labelling, along with additional recommendations depending on the package and product.

Toppling furniture

Two injuries a day requiring a hospital visit have prompted government vigilance over hazardous toppling children’s furniture. Recent standards updates set out clear requirements for safe design and manufacturing, with further specific standards for cots, highchairs, and changing tables.

Sleep products

The final category deals with sleep products whose design features can cause suffocation, positional asphyxiation, entanglement or strangulation. These types of inclined sleep products include rockers, bouncers and swings, hammocks recliners and bean bags, car restraints, prams, strollers and slings.

The ACCC campaign will span compliance, enforcement and education initiatives designed to prevent child injuries and deaths from poorly designed and manufactured products.

If your company requires any guidance on the various product standards in effect for children’s products, please contact us.

This communication (including any attachment) has been prepared by BWES and is based on the available information at the time of publication and is believed to be true and accurate. The information contained in this communication should be used as a guide only and may cease to apply if applicable regulation or the product’s design or application is altered. BWES does not take responsibility for any Injury, Loss for damage suffered by any party’s interpretation or decisions made by any party on the information provided in this communication.