ACCC Toy Safety – Proper Age Grading is Crucial.

Age grading is used to indicate the age range for which a particular toy is designed and safe to use. It’s an important product compliance concern for toys sold in Australia.

The ACCC’s age grading standards for toys are determined by a range of factors, including design, functionality, complexity, and potential hazards. The approved Toy Safety Standards provide guidance on age grading.

Toys are generally divided into age groups based on developmental stages, such as infants, toddlers, pre-schoolers, and older children. Age grading is determined based on the developmental needs and abilities of children at these different stages.

Importantly, potential hazards associated with the toy must also be considered: for example, a toy for an infant must be designed with no small parts that could be choking hazards, while a toy for a pre-schooler may have more complex functionality but still needs to be safe to use.

Toy Safety Standards Are Essential


In order to determine age grading for a toy product, manufacturers and suppliers must conduct appropriate testing and evaluation. This may include physical and mechanical testing to assess durability, strength, and stability, as well as chemical testing to identify potential hazards such as lead or phthalates.

Once a toy has been tested and evaluated, the manufacturer or supplier can determine the appropriate age grading based on the results. The age grading must then be clearly indicated on the packaging, labelling, and instructions for the toy product.

ACCC Enforcement

In Australia, the ACCC is responsible for enforcing toy safety standards, including age grading. Businesses that sell toys in Australia must comply with these standards and ensure that their products are age graded appropriately to protect the safety of children who use them.

This article focuses on one aspect of toy safety. BWES has the expertise to help guide you through the confusing Australian compliance framework. Ask us about Toy Safety.

This communication (including any attachment) has been prepared by BWES and is based on the available information at the time of publication and is believed to be true and accurate. The information contained in this communication should be used as a guide only and may cease to apply if applicable regulation or the product’s design or application is altered. BWES does not take responsibility for any Injury, Loss for damage suffered by any party’s interpretation or decisions made by any party on the information provided in this communication.